ONE OF THE MOST FAMOUS VODKAS IN THE WORLD, ABSOLUT BLUE LAUNCHED IN THE US IN 1979, AND COMPLETELY REDEFINED THE PREMIUM VODKA LANDSCAPE, BECOMING SYNONYMOUS WITH ART, CULTURE AND NIGHTLIFE. BY STARTING A REVOLUTION IN COCKTAIL CREATION AND LAUNCHING A RANGE OF FLAVORED VODKA NEVER BEFORE SEEN ON THE MARKET, ABSOLUT BECAME AN ICON IN ITS OWN RIGHT.